Creative Direction

The TrueNorth branding package and interactive experience was created with the goal of designing a brand that made you feel alive, healthy, and at peace. The brand’s philosophy and minimalist design also represents the journey one takes of finding your true self, your compass, your true north. Given the entrepreneurial spririt of Liz Patnode, owner, the brand also scales to represent each distinct business unit, yet it is all kept under one central TrueNorth design theme.


brand samplesbrand samples