TrueNorth

TrueNorth is a wellness Vermont based company. Focused on offering a very real, approachable, total-wellness experience. Services include wellness retreats, meditation sessions, yoga, outdoor fitness, sharing of the Vermont lifestyle, and amazing hand crafted locally sourced plant based meals and fresh pressed juices.

Project

Marketing Website Design and Branding

Role

Creative Direction / Brand Design / Art Direction

Objectives

The TrueNorth branding package and interactive experience was created with the goal of designing a concept that made you feel alive, healthy, and at peace. The brand’s philosophy and minimalist design also represents the journey one takes to find your true self, your compass, your true north. Given the entrepreneurial spirit of Liz Patnode, owner, her goal was to have a brand which also scaled to represent each distinct business unit, yet all kept under one central TrueNorth design theme.

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