Capital One

Overview

Led art direction and visual design for the Capital One Labs innovation team in NYC. Collaborated with product managers, developers, and designers on research, strategy sessions, ideation, design, and testing of new product concepts. Translated customer needs into business-aligned solutions and presented design concepts to multiple stakeholders.

Objectives

• Lead art direction and visual design for the Capital One Labs innovation team
• Research, ideate, design, and test new product concepts from zero to one
• Translate customer needs to align with business requirements across product concepts
• Present elegant design solutions to multiple stakeholders and executive leadership

Approach & Activities

• Collaborated with product managers, developers, and design team on research and strategy sessions
• Led ideation and rapid prototyping of new product concepts for testing and validation
• Conducted user research to inform design decisions and align with customer needs
• Created high-fidelity visual designs and interactive prototypes for stakeholder presentations
• Iterated on concepts through testing cycles before recommending solutions for development

Challenges & Lessons

• Innovation lab environment required rapid concept iteration with limited time for deep validation
• Balancing creative exploration with Capital One's regulatory and brand constraints
• Concepts had to be compelling enough to secure executive buy-in for further investment

Impact