Proof of Concept & Pitch

Prototype Concept: UI/UX

J.P. Morgan

Prototype Concept: UI/UX: Platform Prototype for Strategic Pitch

Overview

Created compelling visuals and a prototype concept for a new financial analytics platform as part of a strategic pitch between J.P. Morgan and Novus Partners. Hired by the Novus team to develop the visual design direction and updated user experience, the prototype was used by senior-level executives to solidify the partnership.

Project

Platform Prototype for Strategic Pitch

Role

Proof of Concept & Pitch

Objectives

  • Define visual design direction for a new financial analytics platform
  • Build an interactive prototype to demonstrate product vision to senior stakeholders
  • Translate partnership goals into a cohesive product concept under a compressed timeline
  • Deliver presentation-ready assets for executive pitch meetings

Approach & Activities

  • Collaborated directly with J.P. Morgan and Novus Partners executives to understand the strategic goals of the partnership pitch
  • Designed high-fidelity mockups of portfolio analytics dashboards, data visualizations, and navigation flows
  • Built an interactive click-through prototype that demonstrated end-to-end platform functionality
  • Iterated rapidly based on executive feedback to align the concept with partnership objectives
  • Delivered annotated design specs and prototype documentation for potential engineering handoff

Challenges & Lessons

  • Compressed timeline: concept to presentation-ready prototype delivered in weeks
  • Required alignment between two organizations with distinct product visions and stakeholder expectations
  • Design had to convey a credible, production-quality product experience in a prototype context

Impact

Prototype was used in executive pitch meetings that secured the strategic partnership with Novus Partners

Visual design direction established the foundation for the joint platform concept

Delivered a presentation-ready prototype from concept in weeks under a compressed timeline

Design Work

Entry point: branded login with secure authentication
Dashboard: retirement portfolio summary with allocation breakdown
Portfolio | fund-level allocations, returns, and performance metrics
Fund deep-dive | positions, exposures, performance history, and documents
Rebalancing: fund-to-target allocation with pending adjustments
Tablet experience: attribution analytics on iPad with responsive navigation

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