Retail: Mobile Shopping Experience

Overview

Designed the iOS mobile shopping experience for Superama, Walmart Mexico's premium grocery brand, while consulting at Deloitte Digital. The work spanned product discovery through checkout, and the app was designed and delivered in Spanish for the Mexican market.

Objectives

• Design a product browsing experience tailored to premium grocery shoppers
• Reduce cart abandonment by streamlining the mobile checkout flow
• Establish a visual language that reflects Superama's premium brand positioning
• Deliver a complete end-to-end mobile shopping experience from discovery through delivery scheduling

Approach & Activities

• Mapped the end-to-end mobile shopping journey from product discovery through delivery scheduling
• Designed category browsing, search, and product detail screens optimized for grocery use cases
• Created a streamlined cart and checkout flow with saved payment and address management
• Developed a premium visual language consistent with Superama's brand positioning within the Walmart Mexico portfolio
• Conducted usability testing on checkout and delivery flows to validate design decisions before handoff

Challenges & Lessons

• Premium brand positioning had to coexist within the broader Walmart Mexico product ecosystem
• Grocery shopping UX required accommodating large, variable catalogs with frequent inventory changes
• Delivery scheduling introduced logistical complexity into the checkout flow

Impact