Deloitte Digital | Kaiser Permanente

Overview

While consulting at Deloitte Digital, I designed Kaiser Permanente's Every Body Walk! mobile app, a wellness initiative that earned App Store 'New and Noteworthy' placement and a Silver Web Health Mobile Award.

Objectives

• Design a mobile experience that motivates daily physical activity
• Create an accessible interface for a broad patient demographic
• Support social sharing and community engagement features
• Align the app experience with Kaiser Permanente's wellness brand and clinical standards

Approach & Activities

• Designed onboarding and profile creation flows optimized for quick setup and first-use engagement
• Created wireframes for activity tracking, goal setting, and social sharing features
• Developed visual design language reflecting Kaiser's wellness brand and accessibility standards
• Iterated through usability testing with a diverse patient demographic
• Delivered final design assets and interaction specs for engineering handoff

Challenges & Lessons

• Motivating sustained physical activity required careful gamification without trivializing health outcomes
• Broad patient demographic demanded an interface accessible to all ages and ability levels
• Balancing Kaiser's clinical brand identity with an approachable, consumer-grade wellness experience

Impact