Healthcare: Tablet Experience

Overview

Led the mobile UX strategy for Kaiser Permanente's Total Health platform while consulting at Deloitte Digital, redesigning how 12 million members manage wellness programs on tablet devices.

Objectives

• Define and own the end-to-end mobile UX strategy for patient wellness
• Reduce friction in health program enrollment and daily tracking
• Establish interaction patterns for a tablet-first healthcare experience
• Deliver a feature prioritization framework across chronic, episodic, and wellness patient segments

Approach & Activities

• Created user personas and journey maps for chronic condition management, episodic care, and wellness tracking
• Designed wireframes and storyboards covering remote patient monitoring, thresholds and alerts, and biometric syncing
• Mapped feature prioritization across three patient segments: chronic, episodic, and wellness
• Delivered annotated prototypes and mockups for engineering handoff within Deloitte Digital's agile delivery model
• Conducted stakeholder reviews with Kaiser's digital health product team to validate design direction

Challenges & Lessons

• Broad patient demographic required designing for wide-ranging technical literacy and accessibility needs
• Healthcare data privacy requirements (HIPAA) constrained data display and sharing patterns
• Three distinct patient segments (chronic, episodic, and wellness) required differentiated but cohesive experiences

Impact