Priceline.com
Priceline.com is a leading travel-related service that provides discount rates for purchases such as hotel stays, car rentals, airline tickets, and cruises.
Project
Hotels
Role
Sr. Product Designer
Objectives
Increase customer usage and conversion through:
- Modernization of the user interface
- Creating visual consistency
- Improving the overall user experience
- Optimize the hotel product’s path and sales funnel, including the landing page, details page, and mapping experience
- Improve the efficiency of task completion
- Design a seamless end-to-end experience, from choosing a hotel to checkout
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Approach & Activities
As I collaborated with stakeholders to explore new customer conversion opportunities, I conducted a site audit of common UI patterns, which resulted in standardizing all components, modules, and page templates, which I included in a new style guide along with a living “pattern library” for designers and developers. I also focused on evolving legacy products and leveraging others better. This complex project called for a wealth of UX research, best practices, and prototyping:
- Visual (UI) design
- A/B Testing
- Stimulus testing
- User interviews and surveys
- Usability Studies
- Eye mapping
- Paper & clickable prototypes
- Interaction design / wireframes of new hotels path and funnel
- Landing and marketing pages
- Inner details page
- Map Experience
